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Wil Reynolds & Rand Fishkin: Content and SEO in 2018

In our debit episode of the Content and Conversation series, Siege Media CEO Ross Huygens speaks with MHz founder Rand Fishkin and SEER Interactive founder ail Reynolds on the state of Content and CEO in 2018. Subscribe on tunes: http://tunes.apple.Dom/us/pod cast/c... Follow ail on Twitter: http://twitter.Dom/wilreynolds Follow Rand on twister: http://twitter.Dom/rand fish Follow Siege on Twitter: http://twitter.Dom/siege media Follow Ross on Twitter: http://twitter.Dom/rosshudgens Email Ross: ross@siegemedia.Dom

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How to Create Perfectly Optimized Content The best place to start when writing an optimized title tag is your target keyword. Remember our target keyword of New York City Guide? Lets continue to work through this as an example. You need to be sure to place your main keyword at the start of the title tag and keep it under 60 characters. Googles title tag display currently maxes out at 600px, however as a character limit this equates to approximately 60. You can use Mozs title tag tool to check how yours will display. Back to our example, a backlink perfectly optimized title tag for our NYC city guide would be: New York City Guide | Where To Visit, Eat & Stay In 2018 See how were using the main target keyword at the start of the title followed by key variations and a date modifier to increase click-through rate (CTR)? Related: Title Tag Optimization: A Complete How-to Guide Youre probably wondering why were highlighting an optimized meta description as a essential element of a perfectly optimized page when Google stopped using them as a ranking factor a number of years back? The meta description is the visible description which is (usually, unless Google choses to pull from elsewhere in your content) shown on the SERPs.

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3 Ways to Balance Creativity & Search Optimization in Content

3 Ways to Balance Creativity & Search Optimization in Content Balancing these things might make even the most creative writer feel discouraged. Here are three ways to avoid losing your muse and ensure that your content will get the right attention from people and search engines. You might have a perfect idea for the topic. You might think its an absolutely brilliant thing to write about. But what if no one else thinks so? The best way to prove it is to ask people around or Google. Use the keywords related to your niche to see what people discuss. Good sources can be: From these channels, you might get not only the idea of what people are interested in but also what language they use when they talk about a particular topic. Dont hesitate to use it in your content. The second way is to monitor what external blogs and media are writing about your chosen topic. You can also use Google for this or get a little help from a content software.

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